The Letter

In our company, what we value most is a real, authentic connection—without masks, without “cheap” advertising slogans. And what we truly want is for you to get to know the real us. Genuine connection matters to us, because without authenticity it is impossible to find meaning in our actions, in everyday life, and in life itself.

 

It is from this energy that this letter was born, the one I am sharing with you now.

 

When I was a little boy, I grew up in the countryside, near a forest—a real forest, just three minutes away if counted by a child’s small steps. When I turned ten and my grandparents moved away, my heart wept. That moment was etched into my memory for life.

 

Walking through that forest is where I spent my entire happy childhood. Back then, I lacked nothing, because nature was beside me—its truth, its gifts: wholeness, joy, happiness. I had no addictions—not to candy, not to people, not even to friends. I was free to be with myself, unrestricted, able to wander into the forest alone—first on foot, later by bicycle. Even today I still feel an endless pull toward nature and the springs of the forest.

 

Now I live in the city. Here I see a culture built on consumption, piles of trash, landfills in apartment courtyards by the dumpsters. A quick Google search shows me hundreds of pictures of garbage dumps. And I am no stranger to the small illegal dumps at the edge of the forest either…

 

I feel a kinship with nature and its beauty. I feel that it needs care. And that, too, is a habit. If I myself encourage a “dump” in the city, naturally that same habit will appear in the forest. After all, no one sees. Or no one notices.

 

And here lies the mystery of a human being as a soul. On Earth, he lives without remembering, but the Creator asks: Who are you when you forget who you are? Who are you when no one sees you? Who are you at home, when your colleagues at work do not?

 

Who are you?
 

This question resonates with me in the context of ecology and sustainability. Some make it into marketing, others treat it seriously.

 

There is this word, this mindset, this belief I myself lived with for a long time—it is called a trifle. In the rush of everyday life, we are surrounded by a million trifles, so it seems that nothing grand ever happens. Yet everything grand is born step by step, trifle by trifle.

 

Just as scientists believe that even “out of nothing”—from zero-point energy—it is possible to travel across the cosmos, so in human life, from the smallest action, immense power can emerge. And as I write this letter, I think, I will send it—it seems just a trifle. Or maybe not? Is this thought leadership? I do not have a big ego to feel that way, because it truly comes from within.

 

Together with leadership in design studies, every company that walks this path contributes to the environment that gives us the feeling of being happy. Many have forgotten, but that feeling is the same as in childhood—being happy naturally, in nature, in purity, in truth.

 

Now, many adults search for the meaning of how to be happy. And the answer is simple—that feeling lies in nature, in truth, in a clean environment. In the same space, our eyes can pass on to one another.

 

When I look for products, I respond to those commercial connections that reflect my values. And that is part of my life’s meaning. For me, expression is a tool of self-embodiment: when a person dares to speak their truth, they not only share information but also become more real themselves.

 

This text is my inner resonance, seeking to strengthen the energies of ecology, purity, and sustainability in society. Because what I feel matters to me. I care. We all may feel small, but great things are the sum of small ones. As the sages of all continents remind us in that mystical phrase, we are one. Perhaps this is how the truth of oneness reveals itself.
 

 

And if this message resonates with you, that alone is enough reason for my openness and authenticity.

Truly Yours, 

S.A